Jim Nichols is vice president and head of product and technology consumer offer for Volvo Cars in the United States and Canada. He leads strategic initiatives that shape Volvo’s consumer-facing technology and product offerings, driving innovation and customer engagement across North America. Nichols joined Volvo in 2015, initially leading product, brand and technology communications. His ability to translate complex engineering concepts into compelling consumer narratives stems from his early career as an Emmy-winning meteorologist with NBC News and affiliates in Baltimore and Philadelphia. Before Volvo, he held leadership roles in communications and marketing strategy at several technology and science-focused organizations, including Stern + Associates and Nichols Media Group. Nichols holds a bachelor’s degree from Rutgers University and completed executive education at the Yale School of Management. He lives in New Jersey with his wife and two children.